The colourful world of iDress iDress is a creator and producer of fabrics, as well for its own fashion lines as also for interior lines based on unique design developments. The brand believes that colour is contributing to a healthier, balanced life style in harmony with nature. Natural materials and sustainability are important to create an energizing or relaxing environment. Scientific evidence on various fields, related to colour, is influencing the design process and leading to new concepts. Designs are distinctive by their colour, their floral or mythical motives on fine natural materials. They have been recognized in various interior and architecture magazines as well as lifestyle magazines. The brand is selling online in Europe in its own shop www.idress.eu and actually www.zalando.de. The founding personality behind iDress is German-born architect and designer Antje Paul Kessel. Paul-Kessel specialized in her studies at Berlin University of the Arts in interior design and colour studies. Since graduating in 1997, she has been working multi-disciplinary, working for major design and architectural offices, opening her first own consultancy in 1999. She founded iDress in 2010 in Laren/ Amsterdam and started selling in summer 2011 the first collection. Paul-Kessel endeavours to inspire and to encourage customers to choose personal wellness- colours and designs. iDress is also engaged in project- design development.