Grapnel is a lean UX consulting firm specializing in user-centered solutions of B to C and B to B clients. Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience. Many businesses have somebody on hand who knows how to make a webpage or set up a basic Wordpress site, but in today's world a simple website is not enough to create a professional impression.You wouldn't spray paint a plywood sign for your restaurant, would you? A company's internet presence needs to be at least as professional as its logo and facilities; after all, it's potentially visible to anyone with an internet connection. Grapnel can help you make your site better in ways that will help you promote and grow your business, provide communication and services to your customers and accurately measure the success rate of other marketing a promotional ventures