S-Cube are an award-winning tech startup spun out from Imperial College that has been taking the seismic industry by storm. Creating revolutionary optimisation algorithms and software on the AWS cloud, it is now used by major global energy companies and continuing to grow rapidly. Our journey has led to the X-Wave toolbox for next generation FWI. Unravelling raw pressure data from the earth to directly generate a seismic image with zero or minimal human intervention.