REPLUG is a Berlin-based 360° app marketing consulting agency, founded in 2020 by two AdTech veterans, Luca Mastrorocco and Lorenzo Rossi. We help mobile-first and traditional companies launch, scale, and optimize their mobile app growth through transparent and actionable frameworks. Our team of experts focuses on the following areas: 1. Growth Consulting - Definition of mobile & app marketing activities and strategies. 2. Performance Marketing - User acquisition on fraud-free channels, such as: Facebook, Google, Apple Search Ads, Twitter, Snap and TikTok, in full transparency. 3. App Store Optimization - Keyword Optimization strategy to improve the organic visibility of mobile apps while ensuring that the visual part yield better CTR and CVR. 4. Mobile CRM & Retention - Retention and engagement strategies to increase the value gained from the existing audience, through push notifications, in-app messages, and emails. 5. Martech Infrastructure - Identification and implementation of the right SDKs to support growth activities. 6. Creative Studio - Creation of performance-based assets, static, GIF, Video and animation to engage audience in the right way. REPLUG has been recognized as a leading international app marketing consulting agency. We received the following awards: 1. Top mobile app marketing companies in 2021 by Business of Apps 2. Finalist for the best TikTok campaign in 2020 at App Growth Awards 3. Winner of the best retention and CRM campaign in 2021 at App Growth Awards 4. Winner of the best-integrated marketing campaign mobile in 2021 at Web Excellence Awards We don't just help you navigate the app marketing mess, WE ARE YOUR EXTRA TEAM MEMBER!