Cumulus Media Wilmington is home to five of the Cape Fear Regions favorite radio stations – 101.3 WWQQ, 97.3 WMNX, 102.7 WGNI, 94.5 WKXS and 980 WAAV. Our award-winning stations feature Cape Fear’s Country Leader Double-Q 101 WWQQ, Urban Contemporary Coast 97.3 WMNX, Adult Contemporary Today’s Hits and Yesterday’s Favorites WGNI, Classic Rock The Hawk WKXS and News/Talk/Sports 980 The WAAV. 980 The WAAV is Wilmington’s home for Duke Football and Basketball broadcasts. The reason tens of thousands of local businesses just like yours use radio is very simple: Radio reaches more people, more often, for less money, with more impact, than any other form of local media. Radio is the dominant out-of-home media in the US, reaching 93% of your local consumers each week. Among the thousands of commercial messages that these consumers are exposed to each day, radio advertising is unique: it reaches consumers when they have little else to distract them. In fact, the engagement levels for radio advertising (the percentage of people who actively pay attention to the ads) is by far the highest of any mass media. This impact is magnified by the emotional and motivating power of audio. Numerous studies have demonstrated that the connections made through audio messaging have more impact on consumers than either video or print. Because radio listening is extremely habitual, the medium reaches the same consumers with greater average frequency than any other media. We help local businesses of all sizes and every type become known before they are needed. This awareness, as well as compelling calls to action, enable them to win more than their fair share of local spending power. Our local marketing representatives can help you with ideas, and we’re certainly interested in hearing yours. To put the power of radio to work for your business.