The Payments Innovation Forum (PIF) is a not-for-profit trade body for the payments industry. Our primary role is to support and champion innovation in payments by promoting the highest possible standards of practice and compliance; educating regulators, policymakers, consumer bodies and the media; facilitating the exchange of knowledge and experience and advocating for industry-positive policy that fosters innovation and competition in payments, whilst protecting the interests of consumers/end users. Over the past fourteen years, PIF has supported the entry and phenomenal growth of new payment services and fintech and continues to do so today. As well as supporting our members in practical ways, PIF works hard to shape the broader external environment in which our members operate with the aim of ensuring a stronger industry for current and future players. Ultimately, everything we do is aimed at promoting a healthy, sustainable and ethical market for payments in which our members can grow and thrive.