The ONLY Lifestyle Real Estate brand Better Homes & Gardens Real Estate 43° North is the ONLY lifestyle Real Estate Brand in the Boise area! What does this mean? Our brand is the only brand that is relevant to the consumer EVERY day of the year. Its not just about a Real Estate transaction, our Brand touches the consumer in everything they do everyday of the year. Brand relevance is the key to building your business and always being top of mind with the consumer - and we are the ONLY brand that has this power. The Consumer is what matters… Ever read an MLS listing that said "Straight out of Better Homes & Gardens"? That's because its a very easy way to describe a quality home - everyone immediately understands what that means. Our brand resonates with the consumer about quality, style, and sophistication. Its a FRESH new approach to Real Estate and when you choose to be an agent with Better Homes & Gardens Real Estate, the consumer immediately associates YOU with quality. 43° North? What's that? Most folks with a passing familiarity with maps are quick to grasp the geographic significance of our name: Boise is located on the circle of latitude 43 degrees north of the Earth’s equatorial plane (as a coincidence, Idaho also happens to have been the 43rd state in the USA).