Steady Demand, we all want it; our businesse's need it. How does a growing company attain it in an ever changing landscape? Search Engine Results ( SERP's) and Social Media Marketing have converged. The tactics that were used to rank well in search and deliver ROI have been rapidly changing and causing more confusion for marketing teams than expected. Steady Demand has been employing white hat ( real marketing / ROI driven ) techniques since the mid 1990's. In 2003, the team at Steady Demand was busy helping the worlds largest Website hosting companies gain ranking for keywords like web hosting and website hosting. About 4 years ago, we started experimenting on social networks and saw the coming convergence of Social and SEO.