Financial industry has refused to change for a long time now. Well, it is an old industry and the advisors in this industry are comfortable with how things have been and they don’t bother changing it for the better. The new wave of online services has changed the industry quite a bit, but was this change for the better? The fact is some of the online investment platforms could be the solution to small, pocket change investments but not for the major financial decisions that face Canadians everyday. That is when the advice of the experts and their guidance will be the determining factor. This is the center of our focus at AplusWealth. Our goal is to minimize the high fees while keeping that necessary human touch to the financial planning process and make finance fun and enjoyable for people. No one should fear the financial concepts or stay reserved regarding the financial decisions. At AplusWealth our mission is to use all our knowledge and experience to change the industry for the better and ensure everyone’s financial needs are being taking care of in the most efficient and effective way.