Music and technology always made sense to us but it wasn't until the economic crisis of 2008 did the two begin to actually make cents. Channeling all of our experience and energies into music, technology, management and social media quickly evolved from a full time “hobby” into SocialSoundSystem. Working with established national/international touring musicians ("brands"), independent artist management companies & record labels over the past 4 years, we have been actively engaged and entrenched at the forefront of the new media frontier and online marketing for brands in the entertainment world. From social media, community management, business development, to tech networking... We love being geeks in the music industry. Our mission is to enable brands to effectively connect with their fans and target demographics through new technology channels, social networks, and viral marketing. We want to change the way people think and engage in social discourse within popular culture. If music is a measure of cultural identity, then we are for ANYTHING and EVERYTHING that keeps music moving forward. In today's digital world, technology and social media empower the people to redefine popular culture for themselves. Music isn't a business... IT'S AN INALIENABLE RIGHT.