Many companies solely rely on word of mouth or referrals to grow their brands. This is not an effective growth plan as it’s unreliable and will not bring in enough revenue to grow at a steady rate. Businesses need revenue to grow, and the only way to grow is with a marketing plan that will promote your brand effectively and bring in new customers. To solve this you need to create a superior marketing foundation with quality leadership and content that speaks to your specific target audience on the right channels.