2020, marks new changes to the Belly Button brand as we boldly align giftware with greetings into one. We’re bringing the recognition and strength we’ve established with our cards to relaunch a giftware collection full of newness, fresh beginnings, and all at an attractive price point to truly reflect that we are; a unique British brand. Committed to creating design-led, high-quality products from the heart and with integrity, we’ve taken social and environmental impacts into great consideration. Looking to resource and manufacture responsibly, we choose to use FSC® certified paper and boards, biodegradable glitter and compostable bags wherever possible. We are working with retailers and independents to present product naked in a move to reduce plastic, supporting the maturity and growth of our personality and values that embrace diversity in our collections to resonate with a far-reaching and varied audience. Reflected in all we create is a personality formed from all ages and experiences, colour palettes and icons are reflective of these exciting shifts in this and design trends all from within a northern studio in Manchester comprised of women - “fierce, sassy and wild”, we laugh. We inspire you to take a bold step forward with us and experience the new.