The Responsible Business Alliance (RBA), formerly the Electronic Industry Citizenship Coalition (EICC), has played a critical role in driving collaboration in the electronics industry. Organizing activities around the common goal of promoting social, ethical, and environmental responsibility in the electronics supply chain, the RBA advances its members’ ability to address global issues and enables positive change. By implementing a joint Code of Conduct, the organization is creating better social, economic, and environmental outcomes for those involved in the global supply chain. RBA membership is open to companies that manufacture or contract the manufacture of electronic goods or a product in which electronics are essential to the primary functionality of the product, or supply materials used in the electronics of those goods.