Sports Analytics is on a mission to leverage sports data to provide insights to consumers and companies. The company performs complex statistical analyses to draw accurate insights and support its customers with their decision making. The landmark product is Fantaculo (www.fantaculo.it), a tech consumer webapp to calculate luck in Italian fantasy football. Fantaculo also helps players by providing unique insights, predicted prices and various statistical indicators. In less than one year, Fantaculo has become one of the most known tools for Italian fantasy football players.