Xu Zhi is a luxury London based Chinese label with a contemporary attitude to both aesthetic and craftsmanship. The approach from the start has been focused on simplicity through intricacy — projecting a unmistakable level of quality for both the trained and untrained eye. With material innovation at the heart of every piece, Xu Zhi not only creates designs synonymous with the brand, but has also developed a construction technique unique to the atelier. Still within its first five years, Xu Zhi has achieved niche and retail success — resonating in both European and Asian markets. As well as this, Xu Zhi continues to experiment with both material and technique showcasing collections in London, Paris, Milan and China. Instagram: xu_zhi_