IEU-KREA works with the “portfolio and program management” approach to make the economic contribution of the interdisciplinary creative industries visible. The applications, projects and studies developed for each research area are spatial, regional or sectoral. It works as a multidisciplinary business development and sectoral accelerator. Exploring the economic impact of the creative industries in the region is a must for IEU + KREA's work program for strategic needs. IEU-KREA operates as a multidisciplinary research and application center on the axis of creative economy. Through a comprehensive approach where arts and crafts are intertwined, it contributes to increasing the powerful influence of creativity on technology and the dynamics of everyday life.