CRM Improvers Ltd is a Salesforce Consultancy of Offshore Salesforce Contractors that was established in 2016 by George Hammond following his extensive experience of working with senior professionals to define data driven business processes in Telco’s, Media, Retail and Financial services. George has a degree in Mathematics and a Master’s degree in Management & Marketing from Durham University. He started his career as a data analyst for Ipsos MORI and Sky TV, and subsequently moved into insight management roles at Royal Mail and Aviva. His expertise in using data and insight to drive business decision making exposed him to strategic and consultancy projects in marketing, sales and technology transformation environments. This experience coupled with his masters degree allowed him to move into a career in consultancy and project management where he has been able to create, manage and deliver Salesforce programmes for companies such as LexisNexis and Three Mobile. George’s career in data and CRM has given him a solid track record in implementing Salesforce solutions, contact strategies, automation and ROI. As a driven, committed and tenacious individual, he has strong leadership and organisational skills, and regularly uses his business acumen and understanding of technologies to deliver added value.