Marketing & Social Survey Limited (MSS) is a leading provider of value-added marketing information services in Nigeria. We generate a wide variety of quality data that assists top decision makers to make accurate and informed decisions concerning their businesses, customers, competitors and the changing conditions in the macro business environment. MSS has studied over 400 leading multinational and national brands, cutting across aviation, agricultural, banking and finance, foods and beverages, household durable equipment, energy, telecommunications, pharmaceuticals, mass media etc. We employ qualitative, quantitative ethnographic observation and desk research techniques for data collection. We conduct an average of 120 FGDs , 400 IDIs and over 10,000 face-to face interviews every year. MSS was incorporated on the 6th of May, 2005 with registration number RC: 623323. We commenced operations in June 2005.