RheoCube is the ground-breaking technology brought to you by the simulation and software company Electric Ant Lab. This data visualization and simulations tool is used daily by R&D scientists, experimental chemists, formulators and process engineers to help them better understand the future behavior of their complex fluids systems. RheoCube offers a unique combination of bottom-up simulations, an easy-to-use browser based software suite and an integrated on-demand High-Performance Computing resource. Users of RheoCube don't need a PhD in computational physics to deploy the power of micro- and meso-scale simulations for their research, as RheoCube is designed and build with and for experimental scientists. EAL's clients are Fortune1000 chemical and food companies globally, with application fields ranging from specialty chemicals, to polymers, coatings, home- and personal care, cosmetics, food production and food ingredients.