iGrowChicken develops applications to support farmers and other stakeholders in the Poultry Value Chain to optimise their business and maximise value. Our primary focus is on Africa, Asia and South America as we consider these regions having the most upward improvement potential. Focussing on small-holder farmers up to medium sized vertical integrations we cover a large number of business operating in the poultry sector. By introducing a new way of working the farmer gets immediate feedback on where to improve his / her business. Prices are kept affordable to allow everybody to join. We aim to reduce mortality, improve FCR and generally wish to contribute to a more sustainable and profitable business in Poultry farming