By the year 2020, 80% of jobs that will pay a living wage in Chattanooga will require a post-secondary degree or certificate (college or trades school), but only 35% of Chattanooga's population holds these credentials. Hattanooga is a lifestyle brand that exists to shorten this workforce gap. We sell "hatts" that embody the playful nature of our city and donate $5 from every hatt to Hamilton Co. School programs geared towards preparing our students for the future workforce.