We aim to explore and explain the mystery of how circuits of neurons enable us to see the world and act upon it. By studying our brain, we strive to uncover the fundamental mechanisms necessary to adapt to an ever-changing world. What We Do? - Reveal what consumers are really thinking, paying attention to, and being motivated by; - Enhance talent identification, improve team selection, monitor training, enhance on-boarding and cultural fit, enrich marketing and communication strategies, and improve client relationships; - Improve leadership capabilities by understanding the science of decision-making, including how neural constraints can lead to poor decisions and how to overcome them; - Apply brain training and cognitive enhancement within your organization to improve productivity, cultural fit, and job satisfaction; - Gain hands-on experience designing choice sets that shape consumer and investor decisions.