Africa Better Business Agency (ABBA) is a premier Business Intelligence System (BIS), focusing on leveraging AI and machine learning to deliver innovative solutions needed to implement and advance a trustworthy marketplace in Africa and in the process, bridge the gap between sellers and buyers of goods and services, while enhancing customer satisfaction throughout the African Continent. The company's platform is a Centralized Autonomous System (CAS) of accreditation of over 500 million individual sellers, SMEs and large enterprises, centered on its core website and a mobile application, providing relevant data to over 1.2 billion African consumers who spend over USD $2.1 trillion annually for them to make informed decisions on purchasing goods and services from all over Africa. Founded in June 2022, Africa Better Business Agency is a premier business intelligence system whose mission is to advance trust and transparency in cross-border transaction in Africa, emphasizing business standards that eliminate unethical practices all over Africa. The company is anchored on a diversified business model with its revenue to be generated from the Accreditation Subscriptions Products, Marketing Solutions and Sales Solutions. ABBA is a Windhoek, Namibia based company, with anchor branch offices in different countries throughout Africa.