Jump back to 2011 when I was finishing off my architecture degree, I realised that I didn't want to be confined by such a rigid set of parameters that came with the building industry. Instead, I transferred an eclectic toolkit of skills into creative marketing. This was great and gave me a fantastic commercial awareness, but I still didn't feel like I was 100% committing myself. Now, as a freelance consultant, I work with the sales and operational teams in SMEs and startups to translate their scattered ideas into tangible, on brand, exciting communications that win multimillion pound bids.