Up Up and Away Florida, Inc. a 501(c)(3) nonprofit, hosts the family-oriented Up Up and Away Florida Hot Air Balloon Festival in Lakeland, Florida. The annual event is an educational and community exposition for residents and visitors that includes hot air balloon launches, twilight glows and tethered rides; live music, vendors, food and a myriad of activities for attendees of all ages. The festival provides partnering non-profit organizations the opportunity to raise funds and awareness for their own programs and services by participating in the support and operations of the festival.