We help companies develop products and services customers want while eliminating the waste and frustration of launching product duds. Our typical clients are technology oriented and/or B2B companies or divisions. We help them discover and accelerate ideas into profitable new products and businesses. We give them tools to improve their ability to manage and execute the fuzzy front end of innovation and new product development. Guiding Beliefs: * Doing what’s right and doing the right things for the customer always by making the best decisions we can despite imperfect knowledge. * The “purpose of a business is to create a customer,” according to Peter Drucker. Creating customers means meeting their unmet needs and wants. * Innovation and new technologies are essential ingredients to creating raving fans and loyal customers. * Business should be fun and not adversarial. We seek to do business with people and companies who create win/win business relationships. * We want to be trusted advisors by being kind, fair, humorous, helpful, competent, reliable, trustworthy and responsive.