LAWLOR is one of the nation's preeminent college & university consulting advisory firms focusing on the art AND science of marketing. LAWLOR provides market intelligence that leads to intelligent solutions. The firm draws upon a breadth of perspective and depth of expertise to advise in the areas of institutional marketing, enrollment management, operational efficiency and senior leadership. Since 1987, LAWLOR has helped more than 250 colleges and universities, schools, and education associations understand marketplace realities and make informed decisions about what to do next. LAWLOR's market research, strategic counsel, and integrated marketing services always deliver customized solutions tailored to the specific needs of the clients they serve. Additional #MarketSmart insights are provided via LAWLOR's monthly e-newsletter, Lawlor Focus, Smarketplace blog posts, Trends, and its annual Summer Seminar and other professional development forums.