Coke Studio is a Pakistani music television series which features live studio-recorded music performances by various artists. The show was produced by Rohail Hyatt up until Season 6, and is now produced by the Pakistani band Strings. It is sponsored by Coca Cola. Starting in 2008, Coke Studio has been popular throughout the country, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations. It is one of the most popular music programmes in South Asia and is a local brand product of Coca-Cola The program focuses on a fusion of the diverse musical influences in Pakistan, including eastern classical, folk, qawwali, bhangra, Sufi and contemporary hip hop, rock and pop music.The show provides a platform for renowned as well as upcoming and less mainstream artists, of various genres, regions and languages, to collaborate musically in live studio recording sessions