My Trip Advisory was founded in 2018 with a single mission: to be the most successful, creative and authentic partner to our customers. We approach each of our clients with fresh eyes to develop customised, meaningful and pragmatic strategies. Our focus is the Future of Transport and Cities and we specialise in Mobility as a Service (MaaS).  We help city and transportation leaders navigate the complexities associated with a changing urban landscape offering down to earth, pragmatic services.  At My Trip Advisory, we leverage years of experience and a network of experts to bring pragmatic industry insights and thought leadership in order to deliver unique city and urban mobility strategies, deliver transformation programs and help our customers prepare for the inevitable changes. Finally, we believe in the value of data - especially when shared so we will help you create new value from your data assets and also from those that are available to you, but not necessary leveraged.   We offer the following services: - Emerging Technology (advisory, delivery and assurance) - Strategic Advisory; - Mobility as a Service (MaaS) -Micro-mobility -Business & Technology Strategy -Program and Project Governance & Assurance -Product Development inc. Minimum Viable Product (MVP) or rapid prototyping -Sourcing & Procurement  -Business Performance & Sales coaching -Transportation & City Data Exchange Platform