Since 1998, PlayMedia® has been at the avant-garde of the digital audio revolution having developed advanced software, middleware and systems design for leaders in the audiovisual content distribution industry. Our first product of the AMP® MP3 decoder was at the epicenter of the reinvention of the recorded music industry. AMP® was the very heart of the wildly popular media player WinAMP®, namesake for the a Windows UI placed on top of the AMP® codec. WinAMP, at its zenith in the early 2000′s, was the most downloaded application on the Internet. Between 1998 and 2002 PlayMedia broadened its array of AMP® technologies to address video codecs (AMP 4Play®) as well as audiovisual encoding, encryption/decryption, playlist management and more. PlayMedia continued its seminal role in the re-ordering of the music industry by providing the AMP Decoder for the original Napster®. Global media giant Bertelsmann, who was Napster’s principal backer, tasked PlayMedia with developing an advanced, secure file format for Napster’s next generation system as well as for all other digital content assets held by the German media group. Additionally, bespoke PlayMedia technologies, such our ProFusion® Music Management module powers backgroud music systems of many of the hotels, restaurants and retail shops on the Planet. With innovative (and patented) content distribution infrastructures, such as MPFree® – PlayMedia expects to remain at the vanguard of content diffusion systems and related technologies.