Victoria Business Improvement District ensures that Victoria is a vibrant area to visit and an enriching community to live and work in. The Victoria Business Improvement District (BID) was established on 1st April 2010 as a not-for-profit company limited by guarantee. The Victoria BID was originally formed after a ballot in which businesses in the 110-acre Victoria BID footprint voted on a business plan. Businesses eligible to pay an additional business levy were balloted in a process administered by the City of Westminster. In February 2015 the Victoria BID’s levy paying business partners voted for the renewal of the Victoria BID for a second term with a resounding 85% yes vote. Administered by Westminster City Council, the ballot had a turnout of 62% of eligible businesses. With this mandate, the Victoria BID is uniquely placed to help facilitate a holistic approach to creating a strong, identifiable and vibrant Victoria. The BID is governed by a voluntary board of business levy payers representing all sectors in the area. Observers also attend to represent public sector service providers and local charities. The board leads and guides the work of the BID and is supported by the executive team which implements, delivers and measures mandated programmes and projects.