Business Development and Key Account Management Freelance Services for SME / PME and Start-ups SBG Consulting propose a strategic business approach with the objective of ensuring long-term and sustainable business partnerships with strategically important customers. ● increase SALES and grow the ACCOUNT ● build CUSTOMER LOYALTY and move towards PARTNERSHIP ● better understand your customer’s current and future needs ● foster innovation and find new ways to serve customers ● reduce your sales cost ● help you to plan better for the future, knowing your customer’s future needs ● give you greater insight and knowledge of your market ● understand competitor activity and develop customer retention strategies ● build your brand and market position as a professional customer-oriented organisation, using the latest and best commercial practice