Brand safety for publishers: Use Mantis to provide fully transparent and customisable Brand Safety on your domains. For too long, brand safe content has been hidden from advertisers because of overzealous tools and overlong keyword blocklists. For publishers, this can mean thousands of innocent articles are needlessly blocked (e.g. football content blocked for the word “shoot”, lifestyle content blocked for the phrase “nude lipstick”). Mantis allows Publishers complete transparency over what inventory is being blocked by advertisers, and what brand safe inventory advertisers are missing out on. Brand safety for advertisers: Mantis is a faster, more accurate and more reliable way for advertisers to manage their brand safety needs. Mantis is integrated directly with publishers content systems, meaning there is no period between publication and scanning that leaves advertisers at risk. It’s tailored to your brand’s needs, with your settings applied across all publishers at once. Mantis is completely transparent and works with brands to make sure they can advertise next to great content that people love to read. There are no more missed opportunities due to good content being blocked by inaccurate brand safety. Contextual: Mantis Contextual reads and understands the content on a page, the people, places and events that are being written about, and whether the content is positive, negative, happy, angry or sad. As the world moves away from 3rd party cookies, a robust and flexible contextual strategy will be the backbone of many digital advertising strategies. Because Mantis is powered by IBM Watson and integrated directly with publisher’s content management systems, it provides the most powerful and nuanced approach to contextual targeting currently available.