At EL GABINETE we help heritage venues create and deliver interactive content for each visitor profile as well as tools to find their way around. We are convinced that it is of great importance to manage and deliver information using the technologies vastly available to the public. Our job is to facilitate what visitors are looking for and how they want it, and reduce any frictions in the delivery of that experience. We achieve this by creating and distributing interactive content to each visitor profile with no need for downloading an app as well as providing tools to find their way around, even if there is no internet connection. Unlike an audio guide or a typical app, we provide content and wayfinding according to the visitor’s expectations, language, available time, and interests. Our content management web platform allows the visitor to reproduce interactive and accessible content from any device without the need to download an app. In the public space, it can be used without an internet connection. This content can be used in the physical space or the digital arena on any device being the visitor’s own mobile, or one installed at the venue delivered by our web platform or our IoT devices. We work with different types of content: Basic, Accessible, and Enriched. -Text and Images -Sign language videos, Subtitles, other languages, and Audiodesciptions -Video, Audio, Augmented Reality (AR), Virtual Reality (VR) The public space may be difficult to navigate especially if known map tools do not provide the solution of locating where the visitor is and where she wants to go. Wayfinding is not only about getting from point A to point B but showing the most significant route to that specific visitor. Our wayfinding tools include customized maps to locate relevant points of interest and an Augmented Reality function to help visitors locate themselves and find routes. Venues obtain visitors’ data about their behaviour, route, interests, and a tool for analysis.