New Yorker cartoons have been the standard of creative insight for 90+ years. We had a hunch there was something special about HOW they were made that juiced the cartoonists’ creativity. We did tons of research. We discovered we were wrong. It’s not “something” special. It’s EVERYTHING about the mental process—the playfulness, the visual metaphor, the simple act of making marks on paper. It catalyzes creative breakthroughs. And it can spark innovation in your business just as well. We have New Yorker cartoonists ready to show you how.