asymmetric was founded on the belief that there is huge opportunity for retail and consumer goods companies who approach their business challenges in unconventional ways.  Our experience is that there are real limitations in competing in a linear manner - trying to do the same things as your competitors a little better than they do.  There is another way.  With decades of industry experience and a network of associates, we offer support in strategy, M&A advisory and talent development to help you compete asymmetrically.