The Andrews Consulting Group was founded in 2012 with the mission of helping technology vendors “Unleash the Revenue Potential of Their Partnerships”. Partnerships are critical to success for technology vendors, but vendors are often locked into “boxed”, band-aid, or “one-size-fits-all” approaches that don’t connect their products to their sales channels, or to the problems that potential customers are trying to solve. A new approach is needed - . Thinking out of the box is not enough - you need to “Execute out of the Box"TM Companies often think about their Routes-to-Market (RTM) as the sales channels that they use, and their Go-to-Market (GTM) as the execution of their sales and channel programs. But what is a plan called that brings Alliances to market? We call this type of plan an “Alliance-to-Market" (ATM) program. Our offerings pull together more than 25 years of “out-of-the-box” experience in Alliances AND Channels, Sales AND Marketing, Strategy AND Execution, into an integrated, customized and flexible set of best practices and methodologies that allow our clients to drive revenue from their partnerships. Our clients can tap into these experiences and methodologies by working with us to create and facilitate one of our innovative “Climbing out of the Box"TM Planning Workshops. Learn More by visiting the Services tab on LinkedIn, or www.andrews-cg.com.