Blue Holdings is a private equity group that invests and builds value in firms that bridge the gap between customer data and effective marketing communications, cultivating strong relationships with leading health and wellness brands. Blue moves alongside the firms it acquires with expertise and capital to accelerate growth. Through its on-going acquisition activities, Blue places the highest priorities on assembling unique capabilities in delivering breakthrough insight, inspired brand story telling and focused digital delivery and compelling experiences across the care flow. Together, Blue firms will deliver the next-generation communications model that creates strong and life-giving relationships between health and life science brands and the people they serve.