The Thought Leadership Initiative supports professional and technical advisory firms to increase their profile through strategic thought leadership marketing and communications. If you are an advisor, you’ll know that the success of your business is built on your specialist knowledge. The expertise that you leverage for the benefit of clients can be overlooked as a key marketing resource. The Thought Leadership Initiative will tap into your knowledge base and turn it into powerful content to attract new business, profiling you as a thought leader in markets that matter. We'll work with you and your team to gain an understanding of your clients, feeding innovation into both your service delivery and marketing activities.