South Asian Heritage Month runs from 18th July to 17th August every year. It seeks to raise the profile of British South Asian heritage and history in the UK through education, arts, culture and commemoration, with the goal of helping people to better understand the diversity of present-day Britain and improve social cohesion across the country. It had its inaugural year in 2020. South Asian Heritage Month is about reclaiming the history and identity of British South Asians. People need to be able to tell their own stories, and this is an opportunity to show what it means to be South Asian in the 21st century, as well as look to the past to see how Britain became the diverse country it is today. South Asian influences can be found everywhere in Britain, from our food and clothes to our music and even our words. The streets of our towns and cities are rich with the colours, sights and sounds of proud South Asian identity. Its culture permeates all parts of British life and adds to the diversity of the nation.