Retail Nigeria was born out of the frustration of companies unable to access reliable data. We are the best alternative to providing reliable data. What we do: We are a field analytics company providing reliable data and insights about the Nigerian market. Our Clients are data-hungry companies who are looking for highly customized insights based on reliable data. How we are different: We operate to deliver the best insights for our customers. We have integrated the entire data collection process from field agents to data analyst in order to keep direct control of the quality of data. We draw considerable experience from the retail sector with projects completed across Europe and Africa. Our data-driven approach is rooted in our extensive operational know-how in Nigeria as well as in our firm belief that the market is undergoing a fundamental restructuring. The team is made up of a rich talent of ex-Jumians, and from the investment bank sector with a combined international track-record of more than 20 years in the sector with projects led in multinational and regional franchises and brands. Retail Nigeria is dedicated to supporting retail businesses in Nigeria. The company provides expertise in 2 fields; - Market entry studies: We do market entry studies and assist major global brands to enter the market via acquisition, distribution, or direct presence. - Formal & Informal market monitoring: Smart monitor and distributor performance monitoring.