Brand New Brand You specializes in personal brand development and high-return campaigns for authors, writers, publishers, and books. We optimize core digital platforms to amplify and supplement a complete 360° promotional strategy. Brand New Brand You Inc. is the brand marketing consulting agency launched and headed by Cindy Ratzlaff, a publishing industry veteran, who created launch campaigns for more than 150 New York Times bestselling books and pioneered a publishing methodology called Marketing 360, which is widely emulated throughout the industry. She was named to the Ad Age Marketing 50 list for the campaign behind South Beach Diet, and has worked with top names in the industry including authors Ann Rule, Mary Higgins Clark, Walter Mosley, Edward Klein, Tess Gerritsen, Jorge Cruise, Dr. William Davis, Dr. Arthur Agatston, and Dr. Nicholas Perricone. Her corporate publishing clients have included Rodale Inc., National Geographic Books, Meredith Publishing, More Magazine, Shambalah and more. Cindy speaks regularly on digital community building, social media marketing and personal branding for industry conferences such as BookExp America, SmartPub Con, Romance Writers of America, Garden Writers Association, Pennsylvania Conference for Women, Villanova University Marketing Women’s Association, MediaBistro and has a personal social network of more than 275,000 followers on a variety of social networks. Cindy’s published articles on both social media marketing and personal development can be found on Oprah.com, CNN.com, BusinessInsider.com and more and she’s been a featured guest on Good Morning America, The Today Show, and a variety of major market television programs. Being both a publisher and an author, Cindy is uniquely positioned to understand the challenges authors face in creating awareness for their books and their personal brand.