Gads Brasil was born with the desire to bring to it's clientes experience, luxury, joy and satisfaction. It was created with the concern to give a unique experience to everyone that uses the brand. Thinking in the luxury segment, it envisioned a big opportunity of having a 100% nacional brand, with a grand posicioning. In contact with the target audience, it noticies the lack of a Brasilien product with the quality of internacional products. With that knowlegde, it was encourage to position in the market.