one2one Media is now Cadent. one2one Media is a highly specialized, independent entity that offers both agencies and advertisers a turnkey solution to addressable video. Through a managed service, one2one Media provides strategy, implementation, and attribution analysis to its clients, all while integrating the various, complex elements of the addressable ecosystem. The extensive experience of one2one Media coupled with its suite of propriety tools and technology capabilities allow it to provide best in class service to agencies, advertisers and MVPDs. The addition of one2one Media to the Cross MediaWorks family strengthens the company’s promise of advancing the converging video marketplace.