Synergy is an independent research and consulting business offering two distinct services: a. Synergy Research: Qualitative and quantitative projects such as audience profiling studies, brand and category insight studies, advertising and content evaluation b. Synergy Consulting: Supporting, advising and directing the day to day running of client research teams, trending and desk research, preparing research plans, report writing, thought leadership pieces and white papers and the creation of compelling presentations and infographics from raw data