Imperas is revolutionizing the development of embedded software and systems. Its portfolio of virtual platform solutions enable the efficient development of embedded software through high-level modeling, high-performance simulation and advanced debugging. Imperas’ virtual platform technology compresses software engineering schedules, while improving code quality, and is used at leading communications, automotive, consumer electronics and embedded processor companies worldwide. Imperas was founded in 2008, also founding the Open Virtual Platforms (OVP) consortium to promote open model library availability. See www.OVPWorld.org. It has corporate headquarters near Oxford, UK, with support and sales organizations in Silicon Valley, California and Tokyo, Japan. For more information, see www.imperas.com.