Audley Group was born out of a need for change. Since its launch in 1991, the Group has championed and reinvented the retirement property market; challenging the care home model and introducing as a first of its kind, the concept of luxury retirement villages for the over 55s. The Group’s two consumer brands serve distinct audiences. Audley Villages is the luxury retirement offer. The villages are often centred around majestic heritage buildings which become the heart of the village, providing a range of exclusive facilities similar to those you might expect in a boutique hotel. In response to a growing demand, Mayfield Villages was launched to cater to a mid-market demographic. Mayfield villages are fresh, contemporary offerings with the same service and care levels as would be expected from the Audley Group, but in larger sites and at a lower price. These new build villages will typically be found in urban/suburban environments; Watford is the first Mayfield site.