Market Mx serves to be the patient acquisition, patient retention and commercial arm of private healthcare practices and practitioners. There is a need for specialist services from the ground up, with a deep understanding of private healthcare, technology and marketing. For most practices, patient acquisition is either an afterthought or done by non-specialised, general marketing companies. This leads to sub par results. In the digital age, there is huge potential to increase patient numbers through online channels. This potential has been largely untapped. The opportunity has been realised, tried, tested and proven to be successful by our team and thus Market Mx was born.