In the modern digital world, companies, businesses, and organizations alike must have a strong online presence in order to compete for their customer's and other key stakeholder's attention. We are all connected - literally. From the moment we rise until the moment we sleep, we are connected in many ways to the world via the Internet. Gone are the days of searching the yellow pages for a product or service. How we search for pretty much anything in the 21st century is using the Internet in one form or another. From social media to news sites to googling for what it is that we need, we all want information quickly.