Kontext makes Digital Business Transformation easy to drive Customer Experience. The Kontext™️ platform supports companies in Digital Transformation readiness to keep up with market demands and evolve by up-skilling their employees in a new contextual way. The platform comes with a full Digital Marketing library of the most common best practices and procedures based on a proven methodology that can be personalised and customised to address company’s digital strategy and goals. It is a virtual digital adviser that guides companies through the planning and execution of Digital Marketing programs. It is an effective learning-by-doing method to support users kick-starting digital initiatives, and to ensure the right digital foundations are in-place.